Our History

Rooted in Tradition. Built for Tomorrow.

A Unique Journey – from Family to the world !

Driven by heritage and guided by innovation, Lubek introduced its flagship brand Yasmeen Sweets to offer consumers premium Ma’moul, cakes, biscuits, and nut-based products — crafted with the finest ingredients and meticulous care.

Over the years, our commitment to excellence, consistency, and trust has allowed us to build a loyal customer base, strong distribution partnerships, and a reputation for delivering exceptional taste in every bite.

Every Flavor We Create Is Rooted in Heritage

Our Mission

To craft premium-quality Arabic sweets using the finest ingredients, blending traditional recipes with modern techniques — delivering authentic taste experiences to homes across the world.
We are committed to excellence, consistency, and customer satisfaction in every product we create.

Our Vision

To become a globally recognized name in the world of traditional sweets, trusted for our quality, authenticity, and innovation.
We aim to share the richness of our culinary heritage with every generation, in every region.